Today, social media is essential for everyone, regardless of location, age, and profession. This form of interaction is the mainstream to reach out to people beyond your locality, and it is for personal and professional use. One of the powerful ways to use social media professionally is through LinkedIn. LinkedIn is a social media platform that brings together many professionals in various fields into one space. Several professionals, employers, and job recruiters are on the platform and interact on topics relating to their area by giving tips, advice, or promote vacant positions in companies/organizations.
Nurses can use this platform to engage other personnel in their field and adequately interact by gaining knowledge through different experiences. Therefore, as a nurse with relevant experience in the area, you need to create a profile if you do not have one or be active on this social media platform if you do. Therefore, in this article, you’ll discover practical tips to use LinkedIn effectively and gain exposure in the mainstream media.
Have a Professional Profile
It is essential to note that when people search for individuals on social media, especially on a professional platform, they expect to see a professional outline on your page; Your name, picture, and headline must have a professional tone. LinkedIn is a platform with a top-level of professionalism; therefore, build your profile or page in a way that speaks more about your skills and interest.
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How do you do this? First, your name in your profile should be the same as your resume, or the same work, and that which you can easily find online.
Secondly, your picture should not have disturbing images in the background but should be plain with a professional look. Keep your headline brief and include your profession and your skill in which you want followers to note.
Promote Your Skills
One fascinating thing about LinkedIn is that you can describe your skills, both soft and core competencies, attract potential employers, make connections aware of the professional skills you can offer. The level of experience gained overtime on the job. In this section, keep the summary of your skills concise with essential details in the first person.
Include your Experience
Your experience informs potential employers and recruiters about the knowledge you have gained on the job over time, and LinkedIn is developed in a resume-like form to promote your abilities. As a nurse, state your achievements and qualifications, including your educational background, training, and professional proficiency.
Make use of Keywords
As a nurse, you can share relevant information on topics or issues relating to your field. However, most recruiters or potential employers search using the profession’s exact name when searching for experts in a particular area. Therefore, it is essential while on LinkedIn to use appropriate keywords relating to your line of work. Describe your skills using exact keywords. These keywords will help other users discover your profile on the platform quickly. With an attractive page and well-detailed information, you have the edge to gain the attention of potential employers.
If you have a good number of experience on your nursing and acquired massive skills over time, you can direct other nurses with no knowledge in certain areas of the job and expose them to your nursing competence ideas. Therefore, to get endorsed, you can select numerous amount of skills relating to your experience and education. You can also include the certifications acquired through training to back up your skills.
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Secondly, validate other people’s skills on the platform, and they will most likely do this same for you. You can request recommendations from associates or partners in the medical field. This recommendation can be from doctors, colleagues and also propose to compose one for them. The idea is to make people talk about your profile’s expertise and skills to make other users trust your information, knowledge, and willingness to employ you.
One this professional platform, it is essential to connect with other experts in related or different fields who possess the desire skills you are willing to acquire. Therefore, choose your connections intelligently as you attempt to get linked with them. You can connect with your colleagues, mentors, and other professionals, which you can learn from, who can learn from you as well. There are a lot of challenges faced on a job.
Most times, professionals share these experiences on LinkedIn to enlighten others who may or may not have a similar experience by offering professional solutions to the challenges. Furthermore, recruiters could also connect with their potential employees to get to follow-up on the information and knowledge they share on the platform.
Therefore, make sure your post is relevant and trendy, which enlightens followers to take a specific action when stuck at a particular point in their career.
Getting a Job
One of the ways of getting a job on LinkedIn is to connect with others on the platforms. Your connections may have the opportunity to some information you may not; therefore, you get to see the information and apply for that job in connecting with them.
Connecting with others on the platform will also allow you to connect with other recruiters in the nursing profession. You can also identify the workplace of your network and see job postings from them if available.
If you are unemployed, one of the easiest ways to interact with your potential employers and get a job as a nurse is through LinkedIn.
Therefore, use this opportunity to create a new and attractive profile yourself, including your skills to get that dream job.